I remember when we started our business. The first thing we did was to formulate our lip balm in small batches at the kitchen stove. We would pour it into jars, tubs and tins by hand. The very first batch was just jars. We bought all organic ingredients. It was a big hit. We had one flavor. Then we started adding the tubes you twist up at the bottom and tins with slide tops. Still only one flavor. Then we mixed other organic batches with honey and had two flavors. Now we have a production line with case packers. It is amazing how far we have come.
I was thinking about it as I watched the case packers work. They are robotic with little suction cup things that lift up the individual smaller cases that get put on store shelves and put them into boxes. I guess the point in business is that if you have an idea, get started on it with something small. Sure, it is nice to dream of big production lines and warehouse facilities where millions of individual units are rolling out every year. However, we started in a kitchen. We’re and not up into the millions yet each year, but things are growing. Of course though, we do produce more than we can pack by hand fast enough.
There is competition in everything. I don’t think you really have to worry about it. Just do your thing and customers will be there. Offer something not being offered. For example, I figured that the top two most popular flavors in the world are chocolate and orange. There are lots of ways to make those flavors synthetic, but how about organic instead? Does it cost more? Yes, it does. However, people are now seeing the advantages of avoiding synthetic and choosing organic and natural. That in turn lead to us needing case packers to keep up with product production demand.